6 Essential Steps to Writing a Video Marketing Plan

Film producers and videographers should know a thing or two about video marketing. You can branch out into advertisement and become a professional video marketer with the right set of skills. Online audiences agree that video content is engaging and enjoy watching promotional videos, tutorials, and trend reports.

According to a recent study, 54% of people want marketers to create more videos, with video expected to make up 82% of online traffic by 2022. Whether your interests lie in video editing, production, filmmaking, or video art, learning to write a video marketing plan can only benefit you. Let’s take a look at how to do that with these six essential steps.

Settle on a Cohesive Marketing Message

The secret to a good video marketing plan is having a clear message in mind. What do you want to accomplish with the video marketing campaign you are about to create? Do you want to attract more customers to a shop, promote a sales campaign, or attract corporate clients to a company?

Likewise, what is the name of your campaign, and what’s its main tag line or catchphrase? These elements will point you in the right direction in terms of future planning. Your marketing message has to be appropriate for the brand you represent and resonate with its target audience for the campaign to achieve full effect.

Define Your Video Marketing Budget

Your video marketing budget will determine how ambitious and creative you can get with the videos you produce. You can set your budget by cooperating with your client or marketing agency that hired you. If you’re not working on a student project, you should avoid spending money and resources on the marketing campaign.

You will need to account for any writing service you use for scriptwriting and planning, just as you would for an academic writing assignment. It’s a good idea to outsource your paper writing to a professional writer while working on your video marketing plan. If you think, “Someone could type my essay for me in the meantime”, you can devote yourself fully to your video marketing plan budgeting activities.

Adapt Your Videos to the Platforms You Market On

Brands often want to use the videos you produce for them in several different digital environments. However, you should know which platforms and channels you intend to share the videos on beforehand. This will allow you to retrofit the videos to those platforms as best as possible before delivering the content to your clients. Some of the most popular platforms brands like to market themselves through video content include:

• Social media platforms

• Website landing pages

• Google Ads

• Email content

• Outdoors video panels

Write, Proofread & Format Scripts for your Videos

Writing an adequate script for your video marketing content is an essential part of the process. A proper script will let you know exactly what kinds of props you need, how many actors to find, and how much money you’ll spend.

The script you write has to be free of grammar or contextual errors however so that your actors don’t make mistakes in delivering the lines. Use CustomWritingExperts to write, edit, and format your video scripts and papers before entering full production to avoid unnecessary backtracking and last-minute changes. Having a fully finished script will make the entire process of creating ads, tutorials, and other types of video content more straightforward.

Storyboard Your Videos Before Production

As a video production student, you are undoubtedly familiar with the concept of storyboarding. Storyboarding will allow you to minimize the prep time needed to enter full production on your videos. It will also help you allocate the available budget to ensure that the video quality remains consistent throughout the campaign.

You can storyboard either digitally or in your notebook, depending on the visualization technique you use. Keep your storyboards close by and share them with the director and actors before filming. Storyboards will help the entire crew stay on track and focus on a clear vision for the videos they are about to produce.

Track Your Video Marketing Analytics

Once your videos are up and available for viewing, you should keep an eye on their performance analytics. Several different metrics will inform you of how well your videos are received. Those are, among others:

• Viewer count

• View duration

• Engagement rate

• Social shares

• Likes/Comments

You can follow these metrics alongside your client or the agency which hired you to work on the videos and discuss how to proceed. Future video marketing plans will depend on how previous videos have performed so that you can refine your video message as much as possible. Over time, you will find a good balance of production values, video duration, description keywords, and the marketing message itself.

Video Marketing in 2021 & Beyond

Video content is still very much relevant in marketing, even more so than text-based ads, thanks to social media. As a video production student, you can build a successful career in video marketing if you choose to pursue the niche.

Learn how to plan a video marketing strategy before picking up your filming equipment. The more carefully you plan, the better the outcome of your video production will be for your clients.

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Meet The Author, Jessica Fender

Jessica Fender is a copywriter and blogger with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.

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