Streaming to a Pre-Created Facebook Live Event

If you randomly go live on Facebook, your audience is primarily determined by who’s online at that very moment. Of course, people who log in later can still watch the video, but you’re missing out on a prime engagement opportunity by not catching them while you’re still live. In fact, people engage with live videos at 6 times the rate they engage with pre-recorded videos. Your goal as a streamer is to drive traffic to your live video while it’s still live.