Enrollment Marketing for Private and Charter Schools
As the 2020 school year comes to a close, focusing on school enrollment is high on the minds of private and charter school directors. Keeping your enrollment numbers up is even more important now that physical schools are closed to combat the COVID-19 pandemic.
Parents are at home, people are spending more time online and social media, and many other industries are pulling back on their marketing efforts. Schools that create a strong digital footprint now can rise above the competition - Competition, of course, referring to the other private and charter schools in the area siphoning off potential enrollees.
Kreative Webworks understands just how important a school’s digital presence is for bolstering enrollment numbers. They created a Digital Marketing Blueprint for Schools through which they analyze your school’s website, competitors, and industry search trends to develop an improvement strategy that lands more eyes on your content and, in turn, more names on your waitlist.
When a parent searches for “charter schools near me,” you want your school to appear first in the search results. In a world where nearly anyone can create a website on a drag-and-drop hosting platform, many schools neglect proper web design and SEO tactics to create a flow of organic web traffic.
What’s equally as important is how your school is using its digital presence to communicate with parents and teachers while they can’t attend in-person meetings and classes. Enrollment marketing must walk a fine line between taking advantage of the current crisis and keeping parents dutifully informed. You must reassure parents that learning is always open even if doors are closed.
It’s this kind of careful messaging that Kreative Webworks wants to help schools create. In addition to their Blueprint analysis of your school, they can also work as or in conjunction with your internal marketing team to ensure your school’s communication methods are effective, reassuring, and driving conversions.
To learn more about how your private school or charter school can take advantage of Kreative Webworks’ enrollment marketing strategy, visit: https://www.kreativewebworks.com/digital-marketing-blueprint-for-schools/