6 Types of Social Media Videos to Engage Your Audience
There are many ways to get feedback from your customers, and social media videos are a fantastic method to get them. They can create strong engagement with your audience and build your presence from the ground up. It can even make and break your brand, creating potential virality for you.
While you can make any video on your social media, not everything works. You want something that engages well and resonates with your audience. Here are six types of social media videos that should help engage your audience on any platform.
1. Live Videos
Live videos from social media platforms are some of the most engaging content. It’s seen as more authentic than recorded videos, and people trust it more and more. It makes it more personal, and people feel connected with you. While it can take some time to record and produce, it’s one of the best ways to get feedback.
It’s not hard to make a live video. You can simply turn on your camera and go live on Facebook, Twitter, or Instagram. However, you need to be prepared for it to go well or poorly.
You can plan it out with questions you want to ask or simply go with the flow and see what the audience wants. It often gives people insight into how excited you are about your business.
It can help showcase your products and services as well. You can create a “behind the scenes” feel or a “live Q&A” with your followers.
2. Behind-the-Scenes Footage
Behind-the-scenes (BTS) footage is another excellent way to engage your audience. This casual style resonates well with reality TV enthusiasts who want easy, candid videos of the people they watch. You don’t even have to write video scripts for it!
People love seeing what goes on behind the scenes, as it gives them a sense of authenticity and makes them feel special. These can work very well as a marketing tool for your product or service, but it also works if you’re a video influencer.
You can make a BTS video of how you produce your product, how your company works, or how you do your day-to-day business. It’s a different look than the typical scripted video, and it can help your brand stand out more.
3. How-To Videos and Tutorials
If you’re trying to pique your audience’s interest, explaining how to do something can be quite effective. This builds trust with consumers as they can see for themselves how something works. They can see how useful it is and how it can benefit them.
As for what to show, it can be something simple that people tend to fumble with or some life hacks that are easy to do at home. This will show how knowledgeable you are about what you do and improves their perception of you.
How-To videos can be a straightforward concept. You can show someone how to use your mobile app, how you cook, or how you sell a product. The possibilities are endless, and if you think there’s a way to make it extra creative, that’s a plus for you.
4. Vlogs
Vlogs have become increasingly popular with brands and video influencers alike. It’s a great way to connect with audiences and build a rapport. You can show them who you are as a person, giving them insight into what your personality is like.
Vlogs allow you to interact with your viewers. You can ask questions, and people ask you questions about what you’ve posted. You can also discuss more in-depth topics with your audience or with other people if you want.
You can talk about anything in a vlog. In the comment section, you can share personal anecdotes and interact with your viewers. It can give your team a chance to interact with you and make them feel more connected to you.
You can also share snippets with your social media audience. You can film your day-to-day life or travel around, then share it with others. This filming style also opens up your exposure; since you’re not following a script, you don’t have to try and be perfect.
You can make mistakes, and people will see it as being more genuine, moving away from the typical video influencer reputation.
5. Video Podcasts
Video Podcasts work similarly to a behind-the-scenes or how-to type of video footage. You’re recording a social media video rather than simply talking on a mic. This lets people know that you’re an authentic person, allowing you to talk about topics that are likely interesting to your audience.
You can speak to the camera, giving your “audience” a one-on-one interview. You can also invite guests over, giving you a chance to have friends or other experts discuss topics with you. Some video podcasts even talk about random issues like Trash Taste or H3H3Productions.
You can answer some of the audience's questions and discuss your ideas with them. You can present yourself to them and show off your personality, which helps you become more relatable and likable.
While you can make a video recording and just post it on social media, it’s best if you host it on several platforms like YouTube and TikTok.
6. Short Videos
Short, 15-second video clips are gaining popularity with brands due to their ease of consumption. Short and snappy video contents are a great way to entertain and entertain. They’re popular across social platforms, and they’ve become a staple of their platforms.
Facebook, YouTube, Instagram, and especially TikTok are fantastic platforms if you have something interesting to offer. While short and simple, short videos can be hard to craft. You have to keep everything concise and on point while still keeping it funny and engaging.
You have to find a way to grab your viewer’s attention and keep it throughout. Keep your comments open and encourage your fans to interact with each other. You can build a strong community by allowing them to interact, which will only drive engagement up.
The Bottom Line
Regardless of the kind of channel you post your social media videos on, the key is always to keep a consistent brand. While that can seem like a tall order, having a consistent image makes it easier for you to appeal to a broader audience.
Then, you can draft up an outline or script and create the video. Make sure you keep your branding in mind and constantly check to see if your video fits your message. Once you create an excellent formula that works for you, that should be your ticket to success.
Meet the Author, Sophia Young
Sophia Young recently quit a non-writing job to finally be able to tell stories and paint the world through her words. She loves talking about fashion and weddings and travel, but she can also turn out a thousand-word article about the latest marketing and business trends, finance-related topics, and can probably even whip up a nice heart-warming article about family life. She can totally go from fashion guru to your friendly neighborhood cat lady with mean budgeting skills and home tips real quick.